
The Kaeser and Blair Dealership Opportunity
How you can become a Kaeser & Blair Dealer
According
to a study peformed by Baylor University on behalf of the Advertising Specialty Institute,
the industry recorded over 16 billion dollars in sales for 2001. Ad Age
Magazine puts the figure closer to 22 billion which includes many sales that
are not traditionally tracked by ASI. By becoming a Kaeser and Blair dealer, you can participate in this growing market.
Promotional Advertising is a Growing Industry
In its "State of
The Industry" report, The Counselor Magazine (the industry's primary
trade publication) pointed out that the industry expanded 14% each year from 1994
to 1997 and a whopping 60 in the 1990's. Kaeser and Blair dealers have ridden on top of this tsunami of promotional marketing.
Who are Kaeser & Blair Potential Customers in this $16+ Billion Industry?
The industry can be clearly defined into two
distinct markets, the Business to Business market and The Consumer or Retail Market.
If you are calling on businesses that sell services or products to other businesses,
you would consider your primary target to be in the Business to Business Market.
These are firms like manufacturers, wholesalers, distributors like trucking companies,
steel fabricators, window manufacturers and manufacturers of computer software. The
Consumer Market is made up of businesses, schools or organizations that market their
products or services directly to you and me, the consumer. This will include businesses
like banks, insurance companies, car dealers, boat dealers and many other retailers. Kaeser and Blair supplies marketing solutions to every industry.
Kaeser & Blair is Ranked 17th out of 17,000 Distributors Nationwide!
Kaeser and Blair's reputation for conservative management practices has helped us earn our way to
the elite of the Promotional Advertising Industry. Kaeser & Blair believes in ethical business
practices and treat our suppliers and dealers with the respect they deserve.
Since Kaeser and Blair's inception, we have marketed our products solely through the efforts of
our independent contractor dealers. Kaeser & Blair does not employ telemarketers to solicit business
from your customers or from any other database. Kaeser & Blair does not implement direct mailings
or direct marketing of any kind.
Even if you become inactive, Kaeser and Blair will not reassign
your accounts without your permission. Kaeser & Blair's loyalty to our dealers is unmatched in any industry.
Kaeser and Blair is rated 3A1, the highest credit rating for a firm its size. This rating
was achieved through a century of responsible, reliable, impeccable cash management.
It's simple. Kaeser and Blair pays our dealers and our suppliers on time, every time.
It means your Kaeser and Blair dealership orders and your commissions will never be in jeopardy
due to Kaeser and Blair's credit, regardless of the size of the transaction!
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